• The Hair Is Soft, Shiny With Radiant Cold Tones.
• 100%* The Hair Is Softer
• 96%* The Hair Is Shinier
• 91%* The Color Is Radiant And Bright
• 82%* Hair Has Bright Reflections

The shampoo gently cleanses, moisturizes the fiber, and neutralizes unwanted tones from very 1st use.
The hair is softer, shinier and with radiant cold tones.
In the core formula, purple pigments neutralize unwanted coppery yellow tones to revive radiance of cold tones over shampoos.
An antioxidant edelweiss extract protects hair fiber.
Organic white mallow extract brings twice the shine to the hair.
No silicones, no sulphate surfactants, no colourings, no PEG.