Elcéa laboratories have designed Elcéa coloration expert, a hair dye formulated to be ammonia-free for a pleasant scent. This permanent hair color covers all white hair right from the first application, while respecting your hair type. Formulated with 90% of natural origin ingredients and hibiscus milk. NO ammonia, NO resorcinol, NO parabens, NO PPD (P-phenylenediamine). Tested under dermatological control. Respects the scalp's ecosystem. Protects the hair fiber and keeps the hair hydrated. A natural color. 100% coverage of grey hair. Intense shine and reflection of light.